Hooking Ideas
Why do you think “Rich Dad Poor Dad” is the number one best-selling book of all time? Because Robert T. Kiyosaki is a great writer—uhmm, I mean, the man wrote his life story. But look at the title of the book; he’s got two dads. Of course, he is a success. There’s some curious questions the title raises and hooks us.
Content Strategy
Why do you think there are more caffeine addicts than drug addicts? Because people believe caffeine is healthy. But do you know the negative effects – sleep deprivation, impacts on calcium metabolism in your bones, effects on your cholesterol levels, and its link to heart disease? Still, it outnumbers drug users.
Branding
Why do you think every Apple and Chanel product is highly expensive? They don’t do handicrafts; everything is automated using machines. Still, we pay a such hefty amounts when it comes to big brands. Why so? Simple, because those brands represent trust, loyalty, authenticity, and we can’t forget this – A LUXURY!
Why you wanna turn YOURSELF into a BOT BOT brand?
Let’s be honest, it really sucks when you’re genuinely trying to solve a problem and you get an automated response from the brand. Forget customer service; even the ads are now automated. These ChatGPT laggos are really messing up your brand voice and audience. That’s the difference we are trying to create we don’t just create content to publish or post it; we create it with the underlining story context. We study the audience rather than the algorithm. We try to connect with your audience rather than slapping them with your product pitch.
Started as a sci-fi writer, used to write theses, reports, narration for games, and storybooks, and soon developed a knack for digital writing. It all started after falling in love with my journal, where I let my ideas evolve and flourish. After publishing a few pages online, I realized what Gen Z, Millennials, Gen X, Gen Alpha, and Boomers II want and are looking for. Now, I simply write for all generations. Yup, that’s me, I’m the problem solver. 🙂
Jyoti Kumari
Founder
Recent Articles
If you think racing with algorithm and competitors will help you, you and your brand are doomed, sweety. Read on to find WHY?
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